LocalEyes

LocalEyes – About Us

LocalEyes Limited (www.localeyes.co.uk) is a British start-up joint venture between Mediaforce (the UK’s largest regional media buyer) and Henley Partners Limited (the business vehicle of Ashley Highfield, previously CEO of one the UK’s largest news publishers and Chairman of the News Media Association).

LocalEyes won a significant grant from Google, via their Digital News Innovation Fund, a European programme designed to help journalism thrive in the digital age. The press release gives the overview of our grant. We have many years of experience of local publishing and advertising and have developed an industry first: an easy-to-use digital display advertising solution on mobile and desktop aimed specifically at small to medium sized local businesses such as yours.

The aim of the LocalEyes application is to help you create a digital advert (as simply as using Moonpig.com or Moo.com), choose the geographical radius around your business in which to advertise online, select your budget and we will do the rest! The ‘rest’ being to take the geo-location, budget, and type of business you are, the local audience you want to reach, and when exactly you want to reach them, and buy the highest quality, most effective local advertising inventory on respected local websites (e.g. your local newspaper’s website).

We will get your campaign live, automatically, within minutes, using national advertising networks and exchanges usually beyond the reach of small businesses, at a price point starting at just £50 for 10,000 advert views and around 50 clicks to your website. We then provide all the reporting you need (how many times your advert was seen and clicked on, in which postcodes, on which websites, and when).

LocalEyes aims to make this easy, straightforward, transparent, and quick. We set out to make our website easier to use than Facebook, whilst delivering a bigger potential local audience at excellent value for money (highly competitive Cost Per Thousand – CPM), which delivers very competitive response rates (Click Through Rates – CTR), using industry leading advert buying technology. Your highly graphical campaign report will detail all of this.

The objective is to offer you, the local business, highly effective brand advertising with excellent response. Use us as complement to your Facebook page and buying Google AdWords to drive awareness and local customers to your website.

The What, How, and Why

What?

Project ‘LocalEyes’ will create a simple and quick to use app, that enables you to build a digital advert, and run it on local trusted inventory (local websites or national websites seen by relevant local audiences). You will only need to create or upload your advert, enter your budget and duration of campaign, and the application will do the rest.

How?

LocalEyes will enable you to reach your target local customers with digital display advertising, using the best inventory of trusted local news publishers’ websites (on desktop and mobile), and other quality third party inventory seen by your local audience.

Why Us?

The LocalEyes solution will enable you to run local display ads without needing to know which websites to run them on, or to need to have a marketing agency to help. You can rest assured in the knowledge that your advertisement will only appear on trusted quality websites and we are confident that they can provide unrivalled reach (e.g. your ads will reach a higher percentage of your local target audience than Facebook for instance) at highly competitive rates.

How does LocalEyes actually work?

Create your online advert in minutes

Locate exactly where you want your campaign to run and who sees it. Publish it and monitor the views and responses.

Step 1 - Create or upload a high quality online advert in seconds

Upload your adverts, or use our easy tool to create them from scratch in minutes.

Step 2 - Target your local customers

Choose the radius for audience you want to reach, then switch off any particular postcodes you don’t want to advertise to.

Step 3 - Add further audience targeting

Add further targeting to reach just the customers you want, when you want to reach them.

Step 4 - Select your Budget and Publish Your Campaign

Execute your camapign in minutes and once published, your quality digital advert will reach local audiences on trusted quality local regional publications and national websites.

Step 5 - Monitor your campaign and view reports

Receive detailed regular reports showing where your advert appeared, no of views, and how many people have clicked on it.

How do we do this?

We have access to the national advertising networks that the likes of Vodafone and Tesco use to advertise. We use clever algorithms to buy the best local advertising space (inventory) for your company using only approved, trusted websites (context matters) and deliver the maximum reach (over 90% of local adults) within your chosen timeframe (typically a week to two), and maximise the response (either phone calls or click thrus to your website). We will tell you exactly where your ad appeared (publication and geography) and where it performed best (transparency). Simply, easily, and quickly. We are backed by Google, Mediaforce (the UKs largest regional advertising agency), and over 800 local newspaper websites, enabling you to benefit from our scale.