Part of Iconic Media Group

The Halo Solution

The trust of millions, working for your business

The Halo Solution puts your business in front of people in the places they already trust, then makes sure they find you, choose you and come back. One plan. A dedicated account manager. Every stage of your customer's journey.

Build my Halo plan

Our flagship

Diverse group of six colleagues smiling and conversing around a table in a modern office.
✓

130.6 million monthly page views

✓

41.3 million social followers

✓

Over 130 heritage news brands across the UK and Ireland

✓

WHY IT EXISTS

Trust is the hardest thing to buy. So we don't ask you to.

People are more sceptical of ads than ever. They scroll past them, block them and ignore them. But they still read their local news, and they trust it. Newsworks research shows ads in trusted news environments get a 261% higher click rate and a 51% stronger conversion rate than elsewhere.

Localeyes is part of Iconic Media Group, home to over 130 heritage news brands. That means the trust your business needs isn't something we buy in on your behalf. It's something we already have, and the Halo Solution puts it to work for you.

Sources: Newsworks (Attention = Sales; The Hard News Project).

HOW IT WORKS

Built around your customer's journey, not a single channel

1.

The foundations

A website and search presence that's ready for the attention you're about to get.

2.

Get noticed

High-attention newsbrand channels put your name in front of a trusted local audience.

3.

Spark interest

Sponsored content, social and search visibility give people a reason to look closer.

4.

Win business

Paid search and a website built to convert turn that interest into calls and enquiries.

5.

Build customer loyalty

Ongoing social, newsletters and newsbrand presence keep you front of mind.

WHY PEOPLE CHOOSE HALO

Why the Halo Solution works

Attention that's proven

High-attention media plans are linked to 12% stronger market share growth, and display ads on news brand sites get 40% more attention than general display advertising.

Trust that rubs off

Brands seen in a news brand environment enjoy 60% higher perceived brand quality. Your business borrows credibility it would take years to build on its own.

Nothing wasted

We only add the next channel when your business is ready for it, so you're never paying for reach you can't yet use.

Sources: Newsworks, Lumen and Peter Field (2025); Newsworks, Trust.

WHY LOCALEYES

The reach of a media group, the care of a local agency

Trusted

Reach no other local agency can offer, and a 4.9/5 client rating. Full transparency on every pound of media spend.

Personal

A dedicated account manager plans and runs your whole Halo plan, across every channel, so nothing falls between departments.

Focused

In-house specialists in SEO, paid search, social, web and creative, working from one plan instead of five separate briefs.

Three colleagues collaborating during a brainstorming session, placing colorful sticky notes on a glass partition wall
Copies of The Scotsman newspaper and Scran Magazine featuring food stories and a woman holding a baton. Close-up of a person typing on a laptop with glowing digital marketing icons floating in front.
PROOF

Results for local businesses

34%

Stagecoach North East

✓ A multi-channel campaign that delivered 34% year-on-year passenger growth.

15,029

Police Service of Northern Ireland

✓ A recruitment campaign that reached 83,352 people and led to 15,029 applications.
FAQS

Your questions, answered

How is this different from buying newspaper advertising?

Newsbrand advertising on its own is one channel. Halo uses that trust as the foundation, then builds your website, search and social around it, covering the whole journey instead of one moment.

Do I need to start with every channel?

No. Your plan starts where your business is now and grows with it.

Is it only for businesses that already advertise in local papers?

No. Newsbrand channels are part of the mix where they help, not a requirement to join.

How much does it cost?

Halo is built around your budget and goals.

Which areas does it cover?

Our news brands cover towns, cities and regions across the UK and Ireland.

WHO WE ARE

Local marketing, built on the trust of the UK's biggest local news brands

Localeyes delivers complete marketing and digital growth for local businesses: websites and web care, SEO, paid search, social, digital PR, sponsored content and newsbrand advertising. Our experts focus on measurable results, backed by a 4.9 Google rating from over 170 clients. And as part of Iconic Media Group, we build on more than 150 years of helping local businesses grow.

The Yorkshire Post logo
The Scotsman logo featuring a thistle and ornate leaves above the text
Express & Star logo
Shropshire Star logo
News Letter logo with a peacock graphic
Lancashire Post logo
Limerick Leader logo
Sunderland Echo logo
The News logo featuring a sailing ship icon between the words The and News
MKCitizen logo

4.9/5

on Google

130.6 million

monthly page views

41.3 million

social followers

450+

websites built and managed

Put the trust of millions behind your business

Book a free Halo consultation

Get a free marketing health check

Our free website health check shows how your site performs on speed, mobile and Google, and what to fix first.

We'll only use your details to respond to your enquiry and, if you tick the box, to send you our newsletter. See our Privacy Policy.

Thanks, we've got your details. We'll be in touch with your health check soon.

Let's Work Together

Tell us about your business and what you need, whether that's a free marketing review, a PPC forecast, a social review or a campaign plan. We'll come back with a plan built to get you there.

We'll only use your details to respond to your enquiry and, if you tick the box, to send you our newsletter. See our Privacy Policy.

Thanks, we've got your details. We'll be in touch soon.